How to get more Google reviews, by the rules
Yeheli Sampson · · 3 min read
The short answer
Take the direct review link from your Google profile, send it to every customer right after the service with a short personal message, and reply to every review. Do not filter who gets asked, do not offer anything in return, and never write reviews yourself.
Customers look at reviews before they reach out, especially when comparing a few businesses on Maps. Most happy customers simply do not think to write one until they are asked.
This guide explains how to ask in a way that works, and how to stay within Google's rules, because a penalised profile is the last thing a local business needs.
Step 1: Get your direct review link
- 1
Open your business profile
Search for your business on Google while signed in to the account that manages it, or go to business.google.com.
- 2
Find the option to ask for reviews
Your profile has an option to share a review link. It gives you a short link that opens the review box directly.
- 3
Keep the link handy
In a saved WhatsApp message, your email signature, or as a QR code printed by the register.
Step 2: Ask at the right moment
The best moment is right after the customer got the service, while the experience is fresh. A request a week later gets forgotten.
- At the end of a session or class, in a short message
- After the work is delivered
- When a customer thanks you, that is exactly the moment
Step 3: Write a short, personal message
A good message is short, uses their name, and says why it matters to you. For example:
Hi Dana, thanks for coming in today. If you have a minute, a short Google review really helps new people find us: [link]The direct link saves the customer from searching for your business. Every extra tap lowers the chance they write.
The rules: what not to do
Google has a clear policy on reviews. Breaking it can lead to removed reviews or a restricted profile:
- No filtering: do not ask only customers who seem happy. The request should go to everyone
- No discounts, gifts or perks in exchange for a review
- Do not review your own business, and do not ask staff or family to
- Do not buy reviews
Step 4: Reply to every review
A reply shows the next customers that someone is behind the business. For a positive review, a short personal thank you. For a negative one, a calm and polite reply, no arguing, with an offer to continue privately.
Step 5: Make it a habit
Reviews that arrive steadily over time look more natural and more current than one burst. The simplest way is to build the request into the end of the service, like a thank-you message that always goes out.
Questions on this topic
Is it allowed to ask customers for reviews?
Yes. Asking is allowed and recommended. What is not allowed is filtering who gets asked, offering something in return, or writing fake reviews.
Can I delete a negative review?
You cannot delete a review just because it is unpleasant. If it breaks Google's policy you can report it. Either way, reply calmly.
How many reviews do I need?
There is no magic number. Reviews that keep coming over time, with replies from the business, give customers a trustworthy picture.